This poster campaign for a local fitness and nutrition gym has been well received. It highlights the benefits of fitness and the gyms own nutrition plans, uses motivation quotes, targets local identities and shows just how fun you can have while getting fit. While it is unusual for a small business to put so much effort into internal branding, it’s testimont to The Shed Fitness’ success to date. You may have to be a local to appreciate some of the humour but everyone agrees that these informative, laughable and loveable posters are certainly getting the town talking!